Broke Ass Independents is a movement that supports and aims to champion youthful entertainment made by the youth in South Africa. Sporting a cast and crew all under 30 and made from a shoestring budget, Pride and Petty stands as a statement of youthful collaboration and independence. At the centre of it is first time producer Yalezo Njuguna. At 23 years old, Yalezo Njuguna, an alumnus of M-Net’s 2015 Magic in Motion Academy, has industry experience as a writer on three made-for-TV films and a directing credit for one, Mzansi Magic’s The Ring (2015).
Pride and Petty is a comedy following the antics of a toxic broken-up couple who can’t get over each other. It consists of 12 short episodes all between 2 and 5 minutes. Influenced by the likes of Insecure, Chewing Gum and The Real Husbands of Hollywood, Pride and Petty is a web-series that blends savage humour with a building storyline that differentiates it from the traditional sitcom. The series originated as a spin-off of Taxi Services; a skit made for Broke Ass Independents’ YouTube page.
The production is littered with fresh faces, a great number of which is their first foray into media outside of a schooling environment. Mixed in with the fresh faces are some critically acclaimed trailblazers; two-time Comic’s Choice Award Winner Ebenhaezer Dibakwane within cast and recent SAFTA-winner Tsitsi Chiumya as a scriptwriter. Pride and Petty is also playlisted with a handful of independent trailblazing South African musicians including Trap-soul artist Benny Afroe, Experimental R&B crooner Sechaba Ramphele and hip-hop collective We$Gang to name a few.
Pride and Petty is the first of many Broke Ass Independents’ production that aim to celebrate and showcase the youthful talent brimming in South Africa. Their second web-series, The Unmanly Man Association, is currently already available on YouTube with Pride and Petty launching in 1st November 2018 on YouTube.
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